I love when designers consider how packaging will look on the shelf, in a row, together. Hired Guns Creative definitely considered that when they designed the wrap-around design for Serpent Cider. I know if I see it in a store I will straighten all the bottles to line up the way they should – I will probably buy one too.

“The packaging features a wrap-around silk-screened label design that references Ogopogo, a cryptid lake monster reported to live in Okanagan Lake. It was designed to lure craft beer drinkers into trying something a bit outside their typical purview.”