I love the fact that CocaCola are using social media to spread the message to put down your devices and enjoy the real world – As they say:

“The Social Media Guard takes the “social” out of media and puts it back into your life.
Did you know that the world spends 4 millions years online every month?
If you’re watching this video on your mobile phone, it’s time to put it down. Look around you, there is probably someone special you can share a real moment with. Enjoy it with an ice-cold Coke :)”

Clever video though… beautifully done and with a simple idea. Watch it below

(via notcot)