Potholes seem to be using clever ways to get noticed. A few weeks ago I wrote about an artist filling them with beautiful mosaics, and now in Panama, they are tweeting. Yes, that’s right the potholes themselves are sending tweets when cars run over them. Organized by a local Television station the campaign highlights the difference between the beautiful buildings and terrible road conditions. It seems like the campaign worked, and the potholes got fixed. Watch the video to see how it happened.

The Tweeting Pothole from P4 Ogilvy on Vimeo.

(via adweek)