The other side of advertising: The Camel Effect
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The other side of advertising: The Camel Effect
December 24, 2014
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I don’t think I’ve ever mentioned Geico before on this blog, but I have to give them the credit they deserve. Their approach changed insurance advertising – and this new camel ad had me smiling. Not only are they stirring up memories of their hugely successful ‘Hump Day’ commercial but they are adding a new layer to it. Poor camels. Happy Hump Day (and Christmas Eve)