This may only be a pop-up café and an advertising stunt but it’s brilliant and I want to go there this morning.

To promote how comfortable its beds (and I’m guessing its food) are, Ikea have set up a pop-up cafe where you can get breakfast in bed. Somewhere in East London (the location is secret until you succeed in getting a booking) they will serve you breakfast in bed – you can select your mattress, pillows, and yes, the sheets are changed between each customer. You can also book naps times until 3pm.

Those who want to experience IKEA’s breakfast in bed cafe can make a reservation for a single or double bed by emailing Reservations are for 45-minute slots between 7 AM to 11 AM and 12 PM to 2 PM. Find out more their facebook page. I would love this, if you are in London and can get a slot please do so that I can live vicariously through you.