May 14, 2014
Sometimes you hear an idea that is so simple that you wonder how it wasn’t always that way.
Sunscreen brand Sol de Janeiro and Ogilvy Brazil created a campaign where 450 tattoo artists were trained to identify signs of skin cancer. Over 18,900 people were checked for skin cancer each week after the training, and some of the artists even helped their clients to identify early signs of the disease.
Watch the video to learn more.
I love how obvious and simple this is.
(via design taxi)