This takes targeted advertising to a whole new level. The Aid to Children and Adolescents at Risk (ANAR) Foundation in Spain have created an innovative ad campaign which speaks directly to children in at-risk situations. Adults that walk past the outdoor poster will see a basic child abuse prevention message with an unharmed child on it. Children who view the ad will see a child with a bruised face, along with the message, “If somebody hurts you, phone us and we’ll help you” This is using technology at it’s best. I’m completely in awe. The ad uses lenticular printing technology which allows two different images to be shown on the same poster – what you see depends on your height (they based it on the average height for a child and an adult) Watch the video of how it works below. (via inhabitors)
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This made me smile this morning – The unknitting machine. A simple way to recycle wool from old clothes so it can be reused. London based designer Imogen Hedges used an old bicycle frame - the user sits on a chair to pedal the machine, which causes the wool to pass through steam coming out of a kettle before it gets collected on a spindle. I’m not sure how far anyone in England would get without first using the kettle to make a nice cup of tea, but then I’d be happy to sit down and get some gentle exercise while unknitting. (via 

Sometimes customer service has nothing to do with what you are selling. Let me tell you a story…
Does your fundraising need a spruce up? Are you looking for a clean way to make some money for your favorite cause? If you are in Lafayette** then Classic Auto Spa have a great way for you to wash those doubts away and raise some funds… (yes, they are a sponsor of this blog and so when I hear of clever stuff they are doing I can’t wait to share it with the world).


