I should warn you before you click play that there is a large, wobbly naked man in this video… but it is undeniable clever advertising (and not what you will expect)…
via It’s Nice That.
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advertising
Using the night to help them advertise is clever. Macdonald’s use lighting, reflection and reflective tape to make the point that they are open all night – if if you are not ‘lovin’ it’ you have to smile at the clever! – makes you think!
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I love the idea and execution of this – great ways to depict ties making them look “Made them look sweet, delicious, refreshing, lovable, romantic, transforming them to everyday objects, giving origin to each tie. Their client was one of the greatest tie-factory in Italy, “Marinella” From Foolbite (via graphicart-news) – It makes me look at every day objects differently – how could you photograph your product in a new (and beautiful) way?
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London Agency DLKWLowe produced these clever mini billboards to announce the deals at Legoland, Windsor – There is a google map showing where they are and encouraging you to go and find them and tweet about them. How I wish I was in London today, I know how I would be spending my time, clever is worth it! (via notcot)
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I’m not a big action adventure movie buff but I love clever (yes, I know you know that by now). The promoters of Spiderman (coming out in July) have started a viral campaign that contains news reports (featuring Dennis Leary). They are also for people to send in sightings to webbedmenace.com. I can’t wait to see what people send. I still may not see the movie, but I will love the build up to it. What a good use of web (!) advertising.
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Clever. Straight to the point – no explanation needed.
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A beautiful commercial from Ecotricity against the “Big Six energy companies” in Europe.
via CoCreate (thanks Abi)
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MacDonalds
I think I would be so intrigued I would miss the bus, and not mind. We need more clever in the world.
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I may be a bit late to this, but it’s still worth featuring. PUMA have replaced their shoeboxes with a bag.. and very cleverly too. They have really thought through the design and many uses, including it in store displays and using it to change their thinking about the way they do everything. Clever Little Bag, clever company!
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Looks like I’m on an advertising roll today – I’m not telling who made this (you’ll see) but you have to admit it’s clever…
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Copywriter and Art Director, Annie Chiu came up with this idea for Nike – how to make people run – take away their places to sit.
It made me smile, although I’m sure some people won’t find it as clever.
via mymodernmet
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Apple do it again. Santa and Siri – clever!
(although if you want comedy you should video Siri answering my questions – she didn’t understand my English Accent at all)
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I wanted to share some of my favorite print ads this Christmas. The one’s that made me make my favorite sound “ahhh” – it’s what clever is all about.
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“Great ideas win. They sink their claws into slippery attention spans and don’t let go. They erupt and disrupt. They change how people think and influence what people do.”
How could I resist a book that starts that way? 
I haven’t read it all yet… it only arrived on Saturday but The Creative Business Idea Book has me excited. Euro RSCG Worldwide are a creative agency, the global phenomena behind many of the best ad campaigns of the last decade. The book takes you through many of these campaigns and… (angels began singing at this point) each example starts with the problem they were trying to solve. Can you bottle youth? How do you stand out in the World’s most crowded market? How can old media become new media? That last one is the story of the rejuvenation of the Polaroid brand. That is close to my heart (look at my blog header) What I would give for a day with endless Polaroid photos.
You’ll be hearing more about this book as I have time to sit and read it (it’s my coffee break book for the week). You’ll find it on my desk, next to my heart.
Full Disclosure: I was sent this book free from Euro RSCG Worldwide, they didn’t ask me to write about it, or like it, or even ever mention again in my life. This is how it happened. I read about the book and sent a tweet that said
“was just reading about The Creative Business Idea Book by @EuroRSCG – looks like it was made for me, wonder why i don’t have a copy?”
- and they responded. Now there is a company with their finger on the send key! Thank you to Lisa Gruber. You will be hearing from me. You rock!
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I just came across these movie posters from Viktor Hertz and they made me smile. I like simple. I like clever. These are both.
Check out his site and his pictogram obsession (it’s pretty cool)
*UPDATE – I showed the Coffee & Cigarettes poster to my husband when he came home from work, he looked at it for a minute and then (loudly) said AHHH (he had just seen the coffee cup). He hadn’t seen the title of the post. This made me happy.
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