Sometimes it pays to advertise in places other than traditional billboards- places where an ad  works really well for the message being spread.

(above)Both the spine for the leading Nordic Hi-Fi magazine ‘Sound & Vision’ and LG’s new curved OLED-TV are exactly 4 millimeters thin. Ad agency M&C Saatchi Stockholm used the magazine spine as a unique media placement, creating The World’s Slimmest Ad. Beautifully done. (via)


I love this stair-based ad for a massage company – see other great stair ads here

And this is a playable playstation bus-shelter ad featuring bubblewrap. (via)