December 27, 2013
I know Christmas has been and gone and most of us are trying to eliminate any sign of Santa. I may be a couple of days late but I have a reason for sharing this. Mashable made a Pinterest board for Santa. (Christmas hats off to Mashable)
Yes, I just found it – but it’s more than that. I love this idea as a fun Christmas thing, but it also works as a much bigger idea for me. How about making one for your customers, your clients, your brand? What better way to understand your target psychographic than to create a board that reflects their interests, their taste, their values, their desires, the objects they like, the things they do. Why have I never thought of using Pinterest in this way? Sometimes it takes Santa (and Mashable) to show the way.