Don’t tell, show – the art of using the small space
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Don’t tell, show – the art of using the small space
February 27, 2014
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I often find myself telling my clients “Don’t tell your customers, show them” – and it seems that the designers behind Thjnk and I Made This, agree with me. So do Ikea. The video below shows how they took a small advertising space, and cleverly, made it 3 times as effective. Small space solutions in action. I gasped at how clever and simple this was.
(via notcot)