What better way to show you understand your customer base than letting them speak for you. Yes, I know the dogs aren’t buying the product (in this case nutrition for small breeds) but this commercial about a small dog trying to make sense of the big world around him, will make their owners smile – and the owners choose the food. I love how simply this is filmed – very effective. From Agency TBWA/ Chiat/Day, Los Angeles. Yes, you can watch it again.