You may have seen this video, it went viral recently. Following the much copied style of the Old Spice campaign Dave from Dollar Shave Club* introduces this simple concept. Simple may just be the new clever.

What can you make more simple in your business?

Can you make it easier for people to try your product? or to stop working with you?

Can you help make them want to tell others about it?

How do you make what you do more fun?

We can all learn some important lessons from the dollar shave club (and get a great shave)