June 09, 2015
Show us what a product does, beautifully.
A product demo may still be the best way to show people what it does – especially when what it does is only limited by the imagination of the person holding it. Apple have gone really simple for its latest range of ads for the iphone – or at least the iphone camera. No tech specifications, no size comparisons, just a reminder that you can make beautiful things happen.
(via creative review)