With Lent starting today, many people are looking a different way to give something up. Others are just looking for ways to help, or to change their habits. This idea is simple, and very clever. Put down your phone and help get clean water to children who need it. UNICEF have come up with a simple application (nothing to download) that senses how long you don’t touch your phone for. For every 10 minutes you don’t touch your phone their sponsors will be able to supply a child with a whole day of water. It’s simple – there is nothing to do except not touch your phone.  Watch the video below to find out more. To join just go to UNICEFTAPPROJECT.ORG on your mobile phone. Put your phone down.

UNICEF Tap Project from Brian Moore on Vimeo.