September 17, 2013
Continuing their ‘Food with Integrity’ brand, Chipotle have produced a poignant short film and a game app that reinforces their commitment to doing things differently.
“In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.”
When you play the game you earn stars towards offers redeemable at Chipotle – and of course, help them in their mission to restore hope for animals, farms, and the environment, while providing the citizens of Plenty a healthy and delicious alternative.
Download the game, the song (version by Fiona Apple), and learn more HERE.