Lindsey Sterling makes small batch handmade chocolates that look amazing, and taste even better than that.
My work with Lindsey started with creating a brand that included a logo and a packaging style that could change with the seasons and reflect, but not distract from, her delicious product. By using a combination of a simple and sophisticated logo and fun hand drawn illustrations we captured both sides of Lindsey’s personality and brand. As a small, new enterprise this low-cost solution leaves the brand room to grow and develop in many directions, an important factor in the early days of a business.
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Creating a brand within an existing brand...