Such a clever idea. A great way to show how important paper still is in our lives. Paper Because argues for its merits (renewable, sustainable, personal) in a series of videos. I know I still use a paper notebook and a pen alongside my macbook – there’s something about paper. Watch my favorite video below – the Paper Hotspot and then go and check out the othershere. (some are funnier than others but they all make their point). They made me wonder what perceived weakness in my client’s business could I make into a strength with humor and a bit of clever…. always a good thing to think about.