We don’t mind that it’s advertising when it’s this clever. The “make boring brilliant” campaign from Vitamin Water is working because it’s well done. With tweets from the public (with the hashtag #makeboringbrilliant ) coming in about what they find boring, the team at Vitamin Water are producing videos of situations that change the norm. This video starts with a guy standing up on the subway and saying the words.. “Excuse me Ladies and Gentleman”…. anyone who has traveled on an underground train knows what’s coming next – watch the video to see a different take on it. Via college humor