I know people always quote Coca-Cola and Nike when they talk about Brands – and I hate to use them as an example simply because of that, but this is so beautifully simply that I couldn’t click past it.

This is where staying consistent pays off – even if your brand isn’t a giant like Coke. These clever little things can make your customers smile, and make them understand who you are.

This is from agency Pereira O’Dell, San Francisco via Best Ads on TV.