September 09, 2013
Mini UK have been running a “not normal” campaign to show the quirkiness of their product – and those who drive it. They have continued it with ‘Salute’ – a project that rewards mini drivers with a car wash, a hot meal, flowers for their loved one etc… Very cleverly done using a mix of technology and people on the street. Watch the video above and ask yourselves – how can you say thank you to your loyal customers in a way that says ‘we understand you’ – you could have a whole lot of fun making them feel great. Watch other great stuff from the Not Normal Campaign here.