March 04, 2015
I’m delighted at just how clever this is. Not only will it make people realize how bad the average stock photo can be, but it promotes a movie in a whole new way, and helps iStock get some great publicity. And all of these things make me happy.
To introduce the new Vince Vaughn movie, Unfinished Business, which comes out Friday. Twentieth Century Fox has teamed up with iStock by Getty Images to create a set of stock photos featuring Vaughn and co-stars Tom Wilkinson, Dave Franco and others. Awkward and Clever – a wonderfully creative approach.