A nice light-hearted ad for a Friday. With such a well established brand and characters M&M’s can now afford to play a little, and they have taken things into the realm of PG-13 with this ‘in the bedroom’ commercial. I think of being able to play like this as a reward, something you only get once you’ve done the groundwork and created a brand that people trust enough. The bars of ‘tainted love’ that come in at the end made me smile (and that song usually annoys me)

(via adweek)