The Made in Britain campaign has a new logo. The brand was set up in 2011 after it was realized that people would buy British, if only they knew what stuff was made there.

It reminds me fondly of the “I’m backing Britain” campaign of the late 60’s and the “Cool Britania” project of the 1990’s. I like this new design (by The Partners), it makes me smile, and makes me a little more proud to be Made in Britain myself.

(via design taxi)