I couldn’t help be enthralled by both the creativity and the design of these IKEA “cook this page” recipe pages, printed with food safe ink on parchment paper (for easy clean up) – cleverly made from ingredients found in IKEA stores (well, what did you expect). This idea was originally an in-store promotion for IKEA Canada and people quickly started talking. I wonder who will take the idea and make a whole cookbook?

Brilliantly conceived by Leo Burnett, Toronto. (via Best Ads on TV)