I have friends who run, they challenge themselves, train in the worst conditions, push themselves day after day alone without even realizing just how much they inspire us. This ad from Nike caught my eye because it seems to understand, it’s not aimed at the athletes but at those trying… those who put in the effort into “just doing it”.

Sometimes clients think they should only aim their marketing at the obvious audience, it’s a good thing to stop sometimes and consider the other people who may use your product. Showing that you understand goes a long way.

From agency Wieden + Kennedy Portland, via Creative Review.