“When Wallpaper magazine asked Fort Standard to design a piece for their Handmade Exhibition in Milan, they set out to design a survival kit with the intention of creating something which looked and felt as precious as its contents. The design became largely about the packaging as it needed to be serious, yet beautiful; an object you could easily bring with you on a day hike or even keep in your car or boat but most importantly an object you would WANT to bring with you everywhere.”

This reminds me of the William Morris quote: “If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful.” – I remember quoting this to my Mother when shopping for college (many moons ago) – It was my explanation as to why we were looking in (at least) 4 shops for ‘knives I liked’ – I still wish the quote had an “AND” instead of an “OR” – everything we own should be both beautiful and useful. This fits.

From Fort Standard (via notcot)