It’s not just the caffeine….
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- It’s not just the caffeine….
It’s not just the caffeine….
June 25, 2012
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I have a beautiful office, full of creative inspiration and things I love, but I often find myself, when I need to think, headed to one of my favorite local coffee shops (I have a few)…
This weekend I read an article (thanks Gary) on why coffee shops boost creativity – it’s not just a jolt of caffeine, it’s the noise level –
“Compared to a relatively quiet environment (50 decibels), a moderate level of ambient noise (70 dB) enhanced subjects’ performance on the creativity tasks, while a high level of noise (85 dB) hurt it. Modest background noise, the scientists explain, creates enough of a distraction to encourage people to think more imaginatively”. – I always suspected the noise helped, now someone has come up with why. I just find it easier to think with some bustle around, read the rest of the article here – and I’ll see you at the coffee shop.