This weekend I read an article (thanks Gary) on why coffee shops boost creativity – it’s not just a jolt of caffeine, it’s the noise level -
“Compared to a relatively quiet environment (50 decibels), a moderate level of ambient noise (70 dB) enhanced subjects’ performance on the creativity tasks, while a high level of noise (85 dB) hurt it. Modest background noise, the scientists explain, creates enough of a distraction to encourage people to think more imaginatively”. – I always suspected the noise helped, now someone has come up with why. I just find it easier to think with some bustle around, read the rest of the article here – and I’ll see you at the coffee shop.