January 28, 2014
Words can be so powerful: A team of New Zealand’s top scientific minds are undergoing research to identify the genetic signatures of a mind affected by autism. To build awareness and generate donations for this cause, they demonstrated the contrasting perceptions of these two worlds through long copy that alternates between the perspectives of a mind affected by autism and the scientific minds that are studying them. From Agency, WhybinTBWA DAN Auckland, – Beautifully done. It made me read them more than once to understand the different views. Dealing with eye contact, communication and routine these ads prove that clever can make a difference.
(via best ads on tv)