Yes your visual identity IS important but your brand is so much more than that – it’s your customer service, your follow-through, your products, your bathrooms, your staff, your social media, your attention to detail and most of all it’s a combination of all of these (and a thousand other things). It’s what others say about you behind your back – It’s your reputation.

I love that my clients understand this – it’s the only requirement to work with me.