Really, I just watched an ad for a sweater 3 times running, and then an ad for a scarf, a bomber jacket, some gloves. OK I watched all of the new Gap mini ads, I’m not proud of myself – I don’t even shop at The Gap.

These 10 second Gap Art Films are based on slightly strange buy simple ideas – My favorite is the gloves on the windshield, the hi-five machine, the leggings on the treadmill – maybe the very peculiar hula hooping pj’s.

I’m strangely fascinated.