Ikea wins clever again, and they may have (sorry John Lewis) just have won Christmas. In a piece called “The Other Letter” the children are asked to write to the 3 Kings (this is Spain, so it’s the same as writing a letter to Santa). They list the things they want – a game, a piano, a unicorn. They are then asked to write another letter…. I’m going to stop so you can watch it yourself. Be warned… even the Grinch would be moved by this.

Ikea also made a short commercial along the same lines – worth a watch for sure.

IKEA “The other Christmas” – Directed by Felipe from Primo Buenos Aires on Vimeo.

(via adweek)