I hadn’t. Sony is banking that you haven’t either. To show how amazing the picture is on their new 4K TV they filmed the bubbles beautifully (but with no special effects).. You can watch it below, but of course it looks much better if you have their TV to watch it on. Yes, I’m intrigued and would love to see it (yes, that’s the clever bit)

Find out more and watch the behind the scenes footage at adweek.