The Sunday Times – Icons from Us on Vimeo.

How do your represent 500 years of cultural history in 50 seconds?

In one take?

This commercial for The Sunday Times Culture Section does it beautifully.

Shot in one stunning take by Us through Academy Films, the film tips its hat to some of the most instantly recognizable moments from culture through the ages. In just 50 seconds, it recreates six iconic scenes from more than 500 years of history: Rodin’s The Thinker, the epochal ‘bench scene’ from Forrest Gump, the Mad Men title sequence, Michelangelos Creation of Adam, the Mr Pink/Mr White ‘altercation’ from Tarantino’s Reservoir Dogs, and, finally, the helmeted, Grammy Award-winning electronic duo Daft Punk.

Sit back and enjoy – From Grey, London (via best ads on TV)