Flat packed and clever…
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- Flat packed and clever…
Flat packed and clever…
March 05, 2013
4 Comments
So clever. This is the kind of design that makes me grin and makes me thankful for people like Leo Rosa Borges (thank you Leo) – On his Behance profile he is described as
“A Brazilian designer living in Dubai, trying to sneak some creativity into the market.
I believe ideas make things look good too. I strive to make my work relevant first and beautiful later.”
I think we would get along. There is not much explanation needed for his ikea brochure. It’s clever, beautiful and it works – what more can you ask?
Check out Leo’s work here and expect to see more stuff from him on this blog.
Lisa Marie Mary
March 5, 2013 at 9:18 amOh my gosh, that is so freaking awesome!! 🙂
Beware of the blank page… — creatingclever.com
March 12, 2013 at 6:48 am[…] page these posters are creative, fun and memorable. You may recognize Leo’s name from the Ikea Flat Pack design I wrote about last week. Yes I’m quite a fan. Via […]
Craig
March 13, 2013 at 11:23 amAileen, I’d love to see the ROI on that mailer. Love the concept, but I’m curious to know (ok, ..I admit it…I’m doubtful) if they made a profit on it.
On a side note. I’ve started to notice A5 sized Ikea Catalogues going on sale in the Co-operative supermarket here in Italy. It was a surprise at first..then I thought about all the clothes style mags that are little more than disguised ads from cover to cover with articles that are not much more than re-worked re-worked text on sexual positions….and it makes perfect sense.
Craig
aileen
March 14, 2013 at 5:53 amCraig – I would love to see figures too – I wonder if they factored in that people would blog about it and share it online, that takes direct mail into a whole new market. I will look out for the Ikea Catalogues – interesting move.