This is so simple and so very very clever – from the product development to the ad for the New Zealand Breast Cancer Foundation. This is how simple it is: research found that if women started using skin cream on their breasts they would be much more likely to detect lumps while applying it… so the NZ Breast Cancer Foundation worked with Skinfood, a natural beauty product brand to create Breast Cream, a moisturizer that may save your life.

Agency Colenso BBDO then came up with the perfect ad to publicize the product, Finally a cream that gives you wrinkles.

Breast Cream from Colenso BBDO on Vimeo.

(via adweek)