I just came across this beautiful identity for Fast Eddies, a no nonsense barber shop found in Allston, MA.designed by Richard Arthur Stewart from commoner inc.  He explains: “This place is the epitome of traditional Americana, which I wanted the mark and typography to represent; Franklin Gothic and ATF Bodoni scanned from a letterpress book with a mashup illustration combining an iconic eagle and barber’s comb.I wanted to stay away from the “red, white & blue” barber pole theme and stick with something high contrast and modern. Stark, rich blacks screen printed on whitewash 100 lb. card stock give the collateral a strong masculine feel while referencing the brand’s age and history.”

This is one of those designs that produces that wonderful “I wish I’d done that” mix of envy and awe – thanks Richard. (via abduzeedo.com)