June 13, 2013
How do you sell ugly ice cream? Yes, ugly ice cream – “This ice cream is imported from Taiwan, and is somewhat peculiar. Peculiar if not ugly.” say the designers from m Barcelona. “We’ve given it a creative spin from the beginning, and from within the product.” Beautiful and simple from concept to packaging – I can’t imagine this ice cream tasting anything but scarily good.
Of course the question really is, How do you package an unfamiliar product for a whole new market? This is a very clever answer to that.