We all work too hard – we forget that we need to sometimes take a break and recharge a little. Dutch beer brand, Amstel and ageny Next-DC encouraged people to take a break by offering them free beer for doing nothing for three minutes. Branded the ‘Amstel Pause’ they created a vending machine where participants had simply to push a button and do nothing for three full minutes – when their time was up they were rewarded with an ice cold beer. Watch the video above to see what happened. (via creativity online)