Do Nothing – get beer!
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Do Nothing – get beer!
August 12, 2013
1 Comment
We all work too hard – we forget that we need to sometimes take a break and recharge a little. Dutch beer brand, Amstel and ageny Next-DC encouraged people to take a break by offering them free beer for doing nothing for three minutes. Branded the ‘Amstel Pause’ they created a vending machine where participants had simply to push a button and do nothing for three full minutes – when their time was up they were rewarded with an ice cold beer. Watch the video above to see what happened. (via creativity online)
Lisa Blackburn
August 12, 2013 at 9:47 amTrue story: I waited well over three minutes for this video to load thinking maybe it would result in free beer. (No.)