March 12, 2012
I love the new Design Sojourn post about their own branding and the decisions they made in the process. I have just started a similar process myself (I will reveal my new business cards later this week) and (as always) was fascinated by the questions that arose. I love that the logo is all about connecting the dots… that’s what counts. That’s where clever happens. Read their process here, and learn from it.