Adobe have just released a study of the value of creativity – it’s a very interesting read.

“The study reveals some interesting statistics. Around 80 percent of respondents said they thought creativity is “critical to economic growth.” More than 60 percent of them also said creativity is important to society.

However, just 25 percent of respondents said they are currently living up to their creative potential.

What enables those lucky 25 percent to live up to their potential and be creative? For the 5,000 adults around the world in Adobe’s survey, age and gender have almost nothing to do with it. Rather, it all comes down to environmental factors: location, education, and work.” – Read the rest here