I just came across this teaser video for a British movie that came out last year… and I’m most impressed. London based studio, Root, wanted to highlight the beautiful writing on Treacle Jr – and they did just that. It had the desired effect, I’m now trying to find a way to see this film. Go and check out the Root website for other clever things they do (No, I don’t know them but I think we would get on over a cup of tea or a beer)

This is a perfect example of defining your outcome. Once you decide you want to feature the words (or the cause, or the fun, etc) the possible answers change. Take your time today to define what it is you are trying to do – you will be pleased you did.

Treacle Jr – Teaser Viral 01 from This Is Root on Vimeo.