When people ask me what this site is about I try and explain that it’s about ‘clever’ – things that make you go ahhhh…  I try and collect things that are beautiful on the surface, but also have that extra ‘ahhhh’ moment. It is this moment that makes me smile.

The FedEx logo is an example I use a lot. It’s very corporate and classic but once you notice the arrow (between the E and the X) it becomes clever.

The amazon smile logo – have you ever noticed that the arrow (the smile) points from A to Z – and therefore declaring that they sell everything.

There are many other examples of these across the internet.

Whatever you do today. Do it Clever.