This is one of those ideas that makes you slap yourself because you didn’t think of it first.

Colombia-based creative director Felipe Salazar  thought of it though and created a clever ad for Corona Kitchens that makes you stop and look (and isn’t that the point).


I’m completely in awe of this.

CREATIVE EXERCISE OF THE DAY: Pick the most mundane place to advertise that you can see and ask yourself:  ‘What would Felipe create from this ?”

(via design taxi)