I often end up talking to clients about the personality of their business, and how I should feel like I know them from reading their website. When I found city dog I had to share – this is a beautiful example of a site that shows you exactly what they do, and who they are – and they do it beautifully. I don’t know them – (every time I write about London people presume I’m promoting my friends.) I have never met them, but I like them already. Isn’t that how you want people to feel about your web presence? Designed by Impero (no, I don’t know them either)