Talking chicken (and pop)… yes I have a radio show…
Although I mention it briefly in the About Aileen section of this site, I realized I never share the radio show I host. So I’m putting that right today. I love talking about business. I’m strangely fascinated by business models, marketing that works and all the little quirky things that
Why a formula one team are celebrating with a yellow teapot…
There is a temptation for brands to try to forget their past – especially the things that didn’t work so well. The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about.
Know your target audience and what they DON’T want…
Recently I asked a client who their brand wasn’t aimed at, who they DIDN’T want in their store… They looked at me strangely, fighting the instinct to say “I want everyone” – and then answered. It can take some of the pressure off when you know who your product isn’t
My new gig – A radio show (about business of course)
From this week I have the pleasure of officially hosting my own radio show – Out To Lunch. It’s a conversation with interesting business people from this area (Acadiana) over delicious food – what could go wrong? The show airs locally on the public radio station KRVS 88.7FM on Wednesday