The best place to stop people drinking and driving may be actually at the bar. Using strange looking bottle openers that started conversations, Y&R Sao Paulo created a campaign for Itaipava Beer which gets people to think. The bottle openers were actually made from crashed car parts. It had quite an effect.

The thinking behind this ad is clever, I can imagine the agency taking time to ask the right questions: Where are people when they make the decision to drink and drink, or conversely not to drink and drive… Where are your clients when they decide whether to use your product or service? It’s a good question to answer.

(Via Best Ads on TV)