To announce it’s arrival in France Netflix wanted to show how entertaining it was – and how current it could be. Ogilvy, Paris, set up ads containing gifs (you know those pictures that move) and that were also programmable so they could react to the weather, sports results, people walking by or other things happening. Sometimes it’s about showing as well as telling. Watch the video below for more information. Yes it’s clever…

(via adweek)