In a beautiful tribute to it’s own ordinary heroic problems, Ikea have produced an ad that will make you smile, and may make you think of the objects around your house a little differently. They even have a twitter feed that is run by various objects (at the time of writing this the coat hanger is tweeting) – and it’s quite funny (but I have a strange sense of humor). Follow them here.

Directed by Joachim Back
Voice over by Terence Stamp